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Imaginative play toys

PRICE DROP! Wooden Kids Tool Bench STEM Building Set - 31-Piece Educational Imaginative Play Toy for Ages 3+

NOW

€ 87.99

€ 119.99

PRICE DROP! Wooden Kids Tool Bench STEM Building Set - 31-Piece Educational Imaginative Play Toy for Ages 3+

Easy Assembly: Simple setup required. 31 Piece Set: Packed with hammers, saws, screwdrivers and more. Perfect Gift: Ideal for birthdays, Christmas or reward charts. Organised Storage: Features shelf and hooks for tidy play.
Save 27 %!
Moana-Inspired Plush Toy Collection for Kids - Imaginative Play Soft Dolls (Ages 3+)

NOW

€ 12.99

€ 24.21

Moana-Inspired Plush Toy Collection for Kids - Imaginative Play Soft Dolls (Ages 3+)

Ultra Soft & Safe: Crafted from premium, huggable materials for comfort and safety. Multiple Characters: Choose from Moana, Heihei, Pua, Simea, chicken, pig, or a mystical sea creature.
Save 46 %!
Kids Plush Rocking Horse - Interactive Ride-On Toy with Realistic Sounds & Bear | Ages 18-36 Months | Imaginative Play

NOW

€ 92.00

€ 119.99

Kids Plush Rocking Horse - Interactive Ride-On Toy with Realistic Sounds & Bear | Ages 18-36 Months | Imaginative Play

Perfect for Toddlers: Designed for ages 18 36 months, max load 30kg. Interactive Sounds: Press the ears for neighing and galloping effects.
Save 23 %!
Automatic Flying Magic Wings Toy for Kids - Dinosaur or Butterfly, Battery-Operated, Ages 3+, Imaginative Play

NOW

€ 25.99

€ 46.50

Automatic Flying Magic Wings Toy for Kids - Dinosaur or Butterfly, Battery-Operated, Ages 3+, Imaginative Play

Fun Visual Effects: Wings flap automatically for magical movement. Durable Materials: Made from ABS and iridescent fabric. Battery Operated: Powered by 4 AA batteries (not included). Gift Ready: Perfect for birthdays, parties, or rewards.
Save 44 %!
Children's Glow in the Dark Fort Building STEM Kit - Creative Construction Toy, Ages 5+, Educational & Imaginative Play

NOW

€ 20.99

Children's Glow in the Dark Fort Building STEM Kit - Creative Construction Toy, Ages 5+, Educational & Imaginative Play

Safe Materials: Made from child safe, BPA free plastic. Multiple Sizes: Choose from small, medium or large kits. For Ages 5+: Designed for children aged 5 years and above. Indoor & Outdoor: Use all year round, inside or outside.
Interactive Plush Rocking Horse Toy with Sounds - Ages 18-36M, Imaginative Play, Bonus Bear, Safe & Durable

NOW

€ 92.00

€ 100.99

Interactive Plush Rocking Horse Toy with Sounds - Ages 18-36M, Imaginative Play, Bonus Bear, Safe & Durable

Soft Plush Body: Comfortable, huggable seating for little ones. Durable Frame: Solid metal structure supports up to 30kg.
Save 9 %!
PRICE DROP! Ride-On Wiggle Car with LED Flashing Wheels - Dolphin Design, Ages 18-72 Months, Indoor/Outdoor, No Batteries, Imaginative Play

NOW

€ 91.99

€ 139.99

PRICE DROP! Ride-On Wiggle Car with LED Flashing Wheels - Dolphin Design, Ages 18-72 Months, Indoor/Outdoor, No Batteries, Imaginative Play

Safe & Stable: EN71 certified, anti collision design, supports up to 50kg. Easy for Kids: Simple operation—just sit and wiggle! Imaginative Play: Dolphin shape and squeaky horn spark creativity. Fun LED Wheels: Flashing lights activate as kids ride.
Save 34 %!
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PRICE DROP! Princess Bubble Blower Wand for Kids - Battery-Operated, Musical, Ages 3+, Imaginative Outdoor Toy

NOW

€ 15.99

€ 23.49

PRICE DROP! Princess Bubble Blower Wand for Kids - Battery-Operated, Musical, Ages 3+, Imaginative Outdoor Toy

Safe for kids: Each wand is made from eco friendly non toxic ABS plastic. This machine is both high quality and safe for kids to use with the bubble solution passing safety tests for safe playtime.
Save 32 %!
PRICE DROP! LED Astronaut Galaxy Star Projector Toy - Remote Control, Ages 3+, Imaginative Space Light

NOW

€ 39.99

€ 105.40

PRICE DROP! LED Astronaut Galaxy Star Projector Toy - Remote Control, Ages 3+, Imaginative Space Light

Customisable galactic experience: Enjoy full control with the projector's 360° projection adjustment for a tailored cosmic journey. Immerse in celestial wonder: Transform spaces with the LED Astronaut Galaxy Star Projector's stunning starry sky and galaxy projections.
Save 62 %!
HOMCOM 4-Piece Soft Play Climbing Set for Toddlers - Indoor Educational Motor Skills Toy, Ages 1+, Creative Play Gym

NOW

€ 123.99

€ 144.99

HOMCOM 4-Piece Soft Play Climbing Set for Toddlers - Indoor Educational Motor Skills Toy, Ages 1+, Creative Play Gym

For Ages 1+: Ideal for toddlers learning to climb, crawl, and explore. Educational Play: Boosts coordination, strength, and confidence through active movement.
Save 14 %!
3in1 Kids Housekeeping Play Set - Battery-Operated, Realistic Cleaning Toy for Ages 3+, Educational Pretend Play

NOW

€ 32.99

€ 48.31

3in1 Kids Housekeeping Play Set - Battery-Operated, Realistic Cleaning Toy for Ages 3+, Educational Pretend Play

Perfect Size: Designed for small hands, this cord free vacuum cleaner is a suitable size for kids. Battery: After some assembly and the help of 3 x AA batteries, this hoover will jump to life, entertaining your little ones for hours.
Save 32 %!
Kids Deadpool Inspired Superhero Costume - 5 Sizes!

NOW

€ 19.99

€ 47.36

Kids Deadpool Inspired Superhero Costume - 5 Sizes!

Durable: Made from 100% polyester, this Marvel superhero costume ensures durability and comfort, allowing kids to enjoy wearing it during imaginative adventures as Wolverine's bestie. Size options: Available in sizes ranging from 4 5 years to 15 17 years, this costume ensures the perfect fit for young superheroes, whether for cosplay or everyday fun.
Save 58 %!
Cartoon Inspired Inspired Costume for Kids - 10 Sizes & 9 Styles

NOW

€ 21.99

€ 35.99

Cartoon Inspired Inspired Costume for Kids - 10 Sizes & 9 Styles

Full set: This costume includes a jumpsuit and a removable mask for a total transformation. Comfortable and breathable fabric: Made from a blend of 65% cotton and 35% polyester, the suit is stretchy, breathable, and comfortable for hours of wear, whether you're trick or treating or at a cosplay event.
Save 39 %!
Marvel Inspired Kids Superhero Cosplay Muscle Bodysuit Costume - 3 Sizes & 9 Options

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€ 18.99

€ 60.03

Marvel Inspired Kids Superhero Cosplay Muscle Bodysuit Costume - 3 Sizes & 9 Options

Transform into your favourite hero: This Superhero Cosplay Costume Muscle Bodysuit lets your child embody iconic superhero characters effortlessly. Eye catching 3D design: The upgraded 3D style enhances your kids superhero look, ensuring they stand out at any event.
Save 68 %!
PRICE DROP! Kids' Imposter Space Halloween Costume - 3 Sizes, 7 Colours, Unisex, Complete Set

NOW

€ 19.99

€ 46.53

PRICE DROP! Kids' Imposter Space Halloween Costume - 3 Sizes, 7 Colours, Unisex, Complete Set

Perfect for outdoor play: This costume is suitable for outdoor wear, allowing kids to enjoy their adventures in the great outdoors while still looking playful in their costumes! Dress up with friends: Gather your friends and dress up in vibrant colours while enjoying the thrill of discovering who the imposter is!
Save 57 %!
Ninja Warrior Obstacle Course Outdoor Playset for Kids (Ages 5+) - Active Outdoor Adventure, Social Group Play

NOW

€ 69.99

€ 79.99

Ninja Warrior Obstacle Course Outdoor Playset for Kids (Ages 5+) - Active Outdoor Adventure, Social Group Play

  • Age group: Adult
  • Brand: Aosom Ireland
  • Gender: Unisex
Save 13 %!
Outsunny Kids Ninja Warrior Obstacle Course Outdoor Adventure Set (Ages 5-12) - Multi-Activity Slackline, Monkey Bars, Climbing, Outdoor Play

NOW

€ 76.99

€ 89.99

Outsunny Kids Ninja Warrior Obstacle Course Outdoor Adventure Set (Ages 5-12) - Multi-Activity Slackline, Monkey Bars, Climbing, Outdoor Play

Quick Setup: Installs fast in gardens, parks, or campsites—tree protector and carry bag included. Outdoor Play: Boosts balance, coordination, and muscle strength for ages 5 12.
Save 14 %!
Kids' Princess Dress for Parties in 5 Sizes and 5 Colours

NOW

€ 28.99

€ 58.17

Kids' Princess Dress for Parties in 5 Sizes and 5 Colours

Elegant princess dresses for every party: Transform any occasion with these enchanting princess dresses, designed to make young girls feel like royalty. Stylish and elegant design: Featuring a classic, elegant design, this dress combines beauty and grace, making every event memorable.
Save 50 %!
Kids' Halloween Fancy Dress Costume - Witch, Elf & Pumpkin | 8 Sizes | 3 Colours | Party Outfit

NOW

€ 18.99

€ 35.21

Kids' Halloween Fancy Dress Costume - Witch, Elf & Pumpkin | 8 Sizes | 3 Colours | Party Outfit

Magical Halloween costume: This Halloween dress up your adorable kid as a mystical witch, cute elf or scary pumpkin with this enchanting costume, perfect for festive fun and fancy dress parties. Colours: Choose from vibrant hues like black, yellow, or purple witch, yellow pumpkin or yellow elf to add a dash of magic to any Halloween celebration.
Save 46 %!
Kids Teenage Mutant Ninja Turtles Fancy Dress Costume - Hero Outfit, 3 Sizes, Halloween & Parties

NOW

€ 22.99

€ 24.99

Kids Teenage Mutant Ninja Turtles Fancy Dress Costume - Hero Outfit, 3 Sizes, Halloween & Parties

Sizing: Available in sizes small, medium, and large. Please see full details for more information.
Save 8 %!
Kids 12-Piece Textured Sensory Pads Set - Montessori Tactile Play, Educational Toy, Ages 3-8, Multicoloured

NOW

€ 108.99

€ 129.99

Kids 12-Piece Textured Sensory Pads Set - Montessori Tactile Play, Educational Toy, Ages 3-8, Multicoloured

Fun Matching Activity: Includes blindfold and textured pairs for an exciting challenge great for solo or group play. Set Details: 12 piece set, large circles: 27cm, small: 11cm. For ages 3 8. Weight capacity: 50kg.
Save 16 %!
Portable Kids' Basketball Hoop Stand Set - Indoor & Outdoor Toy, Ages 3+, Skill-Building Sports Play

NOW

€ 36.99

€ 70.07

Portable Kids' Basketball Hoop Stand Set - Indoor & Outdoor Toy, Ages 3+, Skill-Building Sports Play

Portable fun anywhere: This portable hoop stand set lets you enjoy basketball excitement wherever you go, whether indoors or outdoors, making it perfect for on the go playtime. Durable construction: Crafted from high quality PP material, this Portable Kids' Basketball Hoop Stand Set ensures long lasting durability and stability, offering hours of reliable basketball fun.
Save 47 %!
PRICE DROP! HOMCOM Adjustable Kids Gymnastics Bar - Ages 3+, Indoor Play Equipment, Safe & Sturdy Training Toy

NOW

€ 130.99

€ 139.99

PRICE DROP! HOMCOM Adjustable Kids Gymnastics Bar - Ages 3+, Indoor Play Equipment, Safe & Sturdy Training Toy

Comfort Grip: Splinter free beech wood top bar. Adjustable Height: Grows with your child from 92cm to 150cm. Easy Assembly: Simple setup so kids can play quickly. Durable Build: Powder coated steel and beech wood bar for lasting use.
Save 6 %!
PRICE DROP! Foldable Silicone Electronic Drum Kit Toy with LED Display - Portable, Battery-Operated, Ages 6+, Creative Play

NOW

€ 87.99

€ 129.99

PRICE DROP! Foldable Silicone Electronic Drum Kit Toy with LED Display - Portable, Battery-Operated, Ages 6+, Creative Play

In built speakers: No extra gear needed, crisp, punchy sound comes straight from high quality built in speakers. Multiple times and rhythms: Switch up the sound with seven tones, seven rhythms, and ten demo songs to play along with.
Save 32 %!
Kiddo Acorn Wooden Mud Kitchen Outdoor Cooking Play Set

NOW

€ 96.99

€ 194.52

Kiddo Acorn Wooden Mud Kitchen Outdoor Cooking Play Set

Safe for kids: Smooth, rounded edges keep playtime worry‑free, so children can focus on fun while parents feel reassured. Organised fun: Removable baskets make tidying easy, helping children learn responsibility while keeping accessories close at hand.
Save 50 %!
Pop-Star Inspired Monopoly Board Game - Taylor's Version | Family & Party Play | Ages 8+

NOW

€ 19.99

€ 36.03

Pop-Star Inspired Monopoly Board Game - Taylor's Version | Family & Party Play | Ages 8+

Durable make: The 17cmx17cm laminated game board and cards ensure lasting fun and easy handling. Options: Opt for either a simple paper version or a box version of the game.
Save 45 %!
Kids' Mini Street Food Truck STEM Building Blocks Set - 6 Snack Shop Styles (Ages 7-14, Educational, Creative Play)

NOW

€ 13.99

€ 46.53

Kids' Mini Street Food Truck STEM Building Blocks Set - 6 Snack Shop Styles (Ages 7-14, Educational, Creative Play)

Compact & portable: Small and lightweight, these sets are easy to store and travel with fun wherever you go! Snack shop fun: Each set features adorable snack themed designs that make playtime perfect for tiny foodies!
Save 70 %!
Kiddo Meadow Outdoor Wooden Playhouse with Play Counter and Bench

NOW

€ 269.99

€ 457.47

Kiddo Meadow Outdoor Wooden Playhouse with Play Counter and Bench

Child Safe Design: Smooth, rounded wooden edges keep play worry free. Weather Resistant Durability: Built from strong, long lasting wood for outdoor fun year round.
Save 41 %!
Outdoor Water Spray Sprinkler & Baseball Play Toy for Kids

NOW

€ 17.99

€ 35.12

Outdoor Water Spray Sprinkler & Baseball Play Toy for Kids

Dual functionality: This Outdoor Water Spray Sprinkler Toy for Kids combines the fun of a water sprinkler and a baseball toy, providing endless entertainment for kids. Durable and safe: Each toy is made from high quality, durable plastic and designed to withstand rough play to ensure safety.
Save 49 %!
PRICE DROP! 2-in-1 Giant Flying Chess & Monopoly Play Mat Set - Family Board Game, Ages 3+, Soft PE Cotton, Colourful, Indoor/Outdoor

NOW

€ 15.99

€ 29.77

PRICE DROP! 2-in-1 Giant Flying Chess & Monopoly Play Mat Set - Family Board Game, Ages 3+, Soft PE Cotton, Colourful, Indoor/Outdoor

Fun for all ages: Designed to engage players of all ages, this mat guarantees hours of entertainment, whether you're a seasoned strategist or a budding player. Soft and safe: Crafted from high quality PE cotton, the mat is smooth and soft, providing a comfortable surface for little ones to play on without hurting their skin.
Save 46 %!
Wi-Fi Motion Sensor Rotating Camera - Smart Baby Monitor

NOW

€ 49.99

€ 81.44

Wi-Fi Motion Sensor Rotating Camera - Smart Baby Monitor

Crystal clear video: Enjoy high definition with this camera's 1080P resolution that ensures every detail is captured with clarity. Smart rotating camera: This smart rotating baby monitor camera is a cutting edge home surveillance solution that offers 1080P resolution and motion detection technology for enhanced security.
Save 39 %!
PRICE DROP! Automatic Dog Ball & Treat Dispenser - Interactive Toy for Active Play

NOW

€ 35.99

€ 69.75

PRICE DROP! Automatic Dog Ball & Treat Dispenser - Interactive Toy for Active Play

Endless Fun: Keep your pet engaged and active. This automatic dispenser offers continuous play, promoting physical activity and mental stimulation.
Save 48 %!
500 Lotto Lines with You Play We Play Syndicate

NOW

€ 7.50

€ 34.76

500 Lotto Lines with You Play We Play Syndicate

You'll be part of a 50 person syndicate, drawn every Wednesday and Saturday. You could be in with a share of all prizes won on the syndicate. Why not take a chance? You might get lucky!
Save 78 %!
500 Thunderball Lines with You Play We Play Syndicate

NOW

€ 7.50

€ 23.18

500 Thunderball Lines with You Play We Play Syndicate

Using a syndicate increases your chances of winning dramatically. Try your luck with 500 Thunderball syndicate lines. You could be in with a share of all prizes won on the syndicate. Play together, win together.
Save 68 %!
500 Health Lottery Lines with You Play We Play

NOW

€ 5.00

€ 20.00

500 Health Lottery Lines with You Play We Play

Made up of 51 local society lotteries raising money for health related good causes within their respective areas. You'll be part of a 50 person syndicate, increasing your chances of winning dramatically: you could be in with a share of all prizes won on the syndicate!
Save 75 %!
500 Set For Life Lotto Lines with You Play We Play

NOW

€ 7.50

€ 29.49

500 Set For Life Lotto Lines with You Play We Play

Why not take a chance? You might get lucky! And all tickets are bought from The National Lottery, so purchases are put to a good cause. You could be in with a share of all prizes won on the syndicate.
Save 75 %!
500 EuroMillions Lines & 500 Millionaires Raffle Tickets -

NOW

€ 9.00

€ 34.86

500 EuroMillions Lines & 500 Millionaires Raffle Tickets -

Win a share of all prizes won on the syndicate. Have a go at Europe's biggest lottery game. Why not take a chance? You might get lucky!
Save 74 %!
Cartoon Inspired Talking Plush Toy

NOW

€ 17.99

€ 35.76

Cartoon Inspired Talking Plush Toy

Perfect size for little hands: At 33 cm tall, this plush toy is just the right size for kids to carry around and take on their daily adventures. Encourage creativity and role play: Collect all of Bluey's friends and create your own Bluey adventures, enhancing your child's imaginative playtime.
Save 50 %!
744 Piece Disney-Inspired Kid's Stitch Toy Building Kit

NOW

€ 21.99

€ 53.90

744 Piece Disney-Inspired Kid's Stitch Toy Building Kit

Cute: Create an iconic displayable figure of the beloved character, complete with a Hawaiian shirt, ice cream cone, and flower. Moving parts: This toy figure can move its ears and rotate its head, letting you adjust his expressions and pose him for a creative display. Build and play: Enjoy assembling and displaying this interactive toy! Made for all: Perfect for kids and fans of all ages over 9, this 744-piece set offers hours of entertainment and a fun, interactive building experience!
Save 59 %!
41 Pc Kids' Afternoon Tea Party Toy Set - Pink or Purple

NOW

€ 25.99

€ 48.02

41 Pc Kids' Afternoon Tea Party Toy Set - Pink or Purple

Perfect imaginative play: This delightful set that encourages kids to host their own tea parties, enhancing creativity, and fostering communication through role playing skills! For all ages: Suitable for children aged 3 and up, this set is perfect for multiple age groups, ensuring fun for everyone with 41 pieces to play with.
Save 46 %!
Pop-Star Inspired Handcrafted Resin Collectible Figurine - 20 Designs, Ages 6+, Creative Display Toy

NOW

€ 17.99

€ 23.74

Pop-Star Inspired Handcrafted Resin Collectible Figurine - 20 Designs, Ages 6+, Creative Display Toy

Premium feel: Crafted from high quality resin with a weatherproof coating, this cool figurine offers lasting colour vibrancy, is odourless, and is non toxic thanks to its meticulous hand painting and skilled craftsmanship. 20 designs: This figurine comes in 20 different designs that perfectly capture the essence of Taylor Swift's persona from the Lovers era, with unique colour matching, cool expressions, and dynamic shapes.
Save 24 %!
Kids Textured Sensory Pads Set - 12-Piece Multi-Sensory Educational Toy, Ages 3+, Interactive Tactile Game

NOW

€ 99.00

€ 109.99

Kids Textured Sensory Pads Set - 12-Piece Multi-Sensory Educational Toy, Ages 3+, Interactive Tactile Game

  • Age group: Adult
  • Brand: Aosom Ireland
  • Gender: Unisex
Save 10 %!
Interactive Sensory Plush Toy - Soothing Musical Comforter for Babies (Ages 0+), 9 Adorable Designs

NOW

€ 18.49

€ 35.85

Interactive Sensory Plush Toy - Soothing Musical Comforter for Babies (Ages 0+), 9 Adorable Designs

Lightweight and portable: At about 30 33cm tall, it's easy to take along on trips, making it the perfect travel buddy for soothing adventures. Safe from birth: Designed for babies from birth, this plush toy provides a cosy companion that promotes relaxation and comfort.
Save 48 %!
Interactive Plush Cartoon Breathing Toy - Ages 3+, Calming Night Light, Blue or Pink

NOW

€ 15.99

€ 35.56

Interactive Plush Cartoon Breathing Toy - Ages 3+, Calming Night Light, Blue or Pink

Snuggle buddy: Sized just right for cuddles, it's great for little ones or adults seeking a cosy companion during anxious moments. Soothing toy: Designed with a rhythmic breathing motion, calming sounds, and a gentle nightlight, it's a comforting companion for all ages.
Save 55 %!
PRICE DROP! Sticky Golf Mat Game Toy Set - Indoor & Outdoor Fun, Ages 5+, Family Party Game

NOW

€ 21.99

€ 34.86

PRICE DROP! Sticky Golf Mat Game Toy Set - Indoor & Outdoor Fun, Ages 5+, Family Party Game

Casual golf anywhere: You can swing indoors or outdoors with this neatly packed golf set including a batting mat and 16 balls, your essential travel companion for party fun. Competitive fun galore: You can turn any gathering into a short term bragging battle with 5 game modes in this set.
Save 37 %!
PRICE DROP! HOMCOM Toddler Balance Bike, Three Wheels, Outdoor Ride-On Toy - Ages 18-24 Months, Lightweight, Blue

NOW

€ 43.99

€ 49.99

PRICE DROP! HOMCOM Toddler Balance Bike, Three Wheels, Outdoor Ride-On Toy - Ages 18-24 Months, Lightweight, Blue

Comfortable Handlebar: Covered in soft EVA foam for added grip and comfort during rides. Sturdy & Safe: Durable aluminium alloy frame ensures lasting use while staying lightweight and secure.
Save 12 %!
PRICE DROP! Toddler Balance Ride-On Walker Toy - Blue | Ages 18-36 Months | Indoor/Outdoor, Rubber Wheels, Storage Bin

NOW

€ 43.99

€ 59.99

PRICE DROP! Toddler Balance Ride-On Walker Toy - Blue | Ages 18-36 Months | Indoor/Outdoor, Rubber Wheels, Storage Bin

Comfortable Riding: Shock absorbing rubber wheels and wide slanted seat ensure a smooth, comfortable ride. Learn to Ride: Promotes early balance and coordination skills in toddlers preparing for cycling.
Save 27 %!
4K Retro Gaming Console Plug & Play Bundle - 2.4G Wireless Controllers, 12,000+ Games, N64 Emulator Compatible

NOW

€ 30.99

€ 47.71

4K Retro Gaming Console Plug & Play Bundle - 2.4G Wireless Controllers, 12,000+ Games, N64 Emulator Compatible

Wireless controllers: The two included 2.4G wireless controllers offer responsive and lag free controls. You can play comfortably from the sofa with up to 4 players simultaneously.
Save 35 %!
Portable Table Tennis Set with Retractable Net - Family & Group Play Anywhere

NOW

€ 52.99

€ 94.70

Portable Table Tennis Set with Retractable Net - Family & Group Play Anywhere

Table Tennis: Get a portable table tennis set with retractable net. Suitable: Fun and exercise for the whole family! Includes: Set includes 4 bats, 6 balls, and 1 retractable net. Portable: Play anywhere, anytime!
Save 44 %!
Kids Outdoor Water Sprinkler Ball Game - Adjustable, Durable Water Play Set for Ages 3+

NOW

€ 24.99

€ 46.82

Kids Outdoor Water Sprinkler Ball Game - Adjustable, Durable Water Play Set for Ages 3+

Fun sprinkler game: This Outdoor Garden Sprinkler Ball Game combines the excitement of a water sprinkler with the thrill of a ball game, offering endless entertainment for kids. Durable: Crafted from high quality, durable plastic, this outdoor water spray sprinkler comes in a leak proof design that prevents water wastage, making it a reliable and safe choice.
Save 47 %!
Soft Play & BubbleDome Party Hire Packages - Dublin Bouncy Castles, Softplay, BubbleDome or Combo Options for Kids' Parties

NOW

€ 199.00

€ 299.00

Soft Play & BubbleDome Party Hire Packages - Dublin Bouncy Castles, Softplay, BubbleDome or Combo Options for Kids' Parties

Options: With today's deal you can pick the option that suits you best. We recommend upgrading to have both the Bubble. Dome and the soft play. Bubble.
Save 33 %!
Movie Inspired Toy Figures - 4 Options

NOW

€ 13.99

€ 23.90

Movie Inspired Toy Figures - 4 Options

Made from durable material: Each toy figure is expertly crafted from high quality PVC material, ensuring durability and longevity for countless hours of imaginative play. Made in China: These delightful products are manufactured in China, reflecting quality craftsmanship and attention to detail.
Save 41 %!
Wooden Bongo Drum Set for Kids - Ages 5+, Educational, Portable, Creative Musical Toy

NOW

€ 57.99

€ 79.99

Wooden Bongo Drum Set for Kids - Ages 5+, Educational, Portable, Creative Musical Toy

Dimensions: 41L x 20.3W x 17.3H cm. Rich tone: Genuine sheepskin drumhead delivers vibrant, traditional African sounds.
Save 28 %!
Cartoon Inspired Baby Plush Soft Toy - Marvel Spiderman Theme, Ages 0+, Three Colours

NOW

€ 10.99

€ 23.90

Cartoon Inspired Baby Plush Soft Toy - Marvel Spiderman Theme, Ages 0+, Three Colours

Perfect gift: Surprise kids or Marvel fans with this adorable plush toy on birthdays or special occasions. Bright and tactile: The Spiderman inspired plush features brightly printed silkscreen fabrics, making it both highly tactile and eye catching.
Save 54 %!
Moon & Star Galaxy Projector Night Light Toy - Battery-Operated, Educational, Ages 3+, Space Theme

NOW

€ 9.99

€ 23.26

Moon & Star Galaxy Projector Night Light Toy - Battery-Operated, Educational, Ages 3+, Space Theme

Mood lighting mastery: Elevate your ambience with the Moon & Star Galaxy Projector's versatile lighting options. From a bright nightlight to romantic red, blue, and green hues, choose the perfect setting to match your mood.
Save 57 %!
4-in-1 Outdoor Baby Trike Stroller with Canopy - Toddler Ride-On, Adjustable, Ages 18m+, Push Toy

NOW

€ 143.99

€ 159.99

4-in-1 Outdoor Baby Trike Stroller with Canopy - Toddler Ride-On, Adjustable, Ages 18m+, Push Toy

  • Age group: Adult
  • Brand: Aosom Ireland
  • Gender: Unisex
Save 10 %!

Discover Wowcher UK's latest deals on imaginative play toys, from pretend play sets and dress-up costumes to play kitchens and puppet theatres. Save on a wide range of kid-friendly, creative toys that spark story time and role-play adventures.


With flexible delivery across the UK, including free delivery on qualifying items and discounted express shipping where available, you can shop with confidence for safe, durable toys that encourage creativity and learning through play.


Frequently Asked Questions about Imaginative play toys

What are imaginative play toys and why are they important for kids?


Imaginative play toys are items that encourage kids to role-play, tell stories, and explore pretend worlds. Examples include dress-up costumes, play kitchens, doctor kits, puppets, and storytelling sets. This type of play supports creativity, language development, social skills, and problem-solving as children act out scenarios, invent characters, and collaborate with friends or family.
From toddler toys to preschool activities, imaginative play builds confidence and helps kids practice everyday roles in a safe, fun environment.

What are the best imaginative play toys for different ages?


For toddlers, look for soft dolls, fabric puppets, and simple puzzle sets that encourage curiosity. For preschoolers, try play kitchens, doctor kits, costume dress-up, and cooperative building blocks games. For early primary kids, explore science kits, magic wand sets, train sets, and more extensive storytelling toys that fuel longer play sessions and narrative development.
Always check age recommendations and safety notes to match the toy to the child’s development stage and interests in pretend play, role play, and creative toys.

How do I choose safe and age-appropriate imaginative play toys?


Prioritize non-toxic materials, rounded edges, and choking hazard warnings for younger children. Read all age rating and safety labels, and select quality brands with durable finishes. For shared play spaces, choose cooperative games and dress-up costumes that are comfortable and easy to clean.
Inspect each item for detachable parts and ensure small pieces are kept away from very young siblings. When possible, opt for machine-washable fabrics and easy-care materials to keep playtime joyful without extra hassle.

How can imaginative play toys support development beyond fun?


Imaginative play nurtures language skills through storytelling, enhances social interaction via cooperative games, and strengthens fine motor skills as kids manipulate small props. Role-play encourages empathy as children step into different roles, while creative toys foster problem-solving and planning. Activities like building a play house or acting in a puppet theatre scenario build confidence and executive function.
Parents and carers can extend learning with prompts, such as “What happens next in the story?” or “How can we fix the problem together?” to deepen engagement and language development during playtime.

What are popular categories of imaginative play toys on Wowcher UK?

Popular categories include dress-up trunks, pretend play sets, play kitchens, doctor kits, puppet theatres, storytelling kits, building blocks, magnetic tiles, costume costumes, role play accessories, figures, and mini classroom kits. Shoppers also look for toddler toys, preschool activities, and educational toys that promote learning through play.
Whether you want a complete play kitchen & pretend foods bundle or a single doctor kit for imaginative healthcare role-play, Wowcher UK offers options with flexible delivery and great value.

How do delivery options and returns work for imaginative play toys on Wowcher UK?


Most Wowcher deals come with standard return policies independent of the delivery method. If a toy arrives damaged or doesn’t match the listing, contact the seller or Wowcher support promptly to arrange a return or replacement. Some items may include free delivery or express shipping options at checkout, and you’ll see clear delivery times and tracking details before you complete your order.
Tracking is usually provided once dispatched. Use the courier’s tracking tool to monitor progress and estimated delivery windows. If tracking isn’t visible, check your Wowcher order page or contact support for updates. Ready-to-play items may be shipped with minimal assembly, so have a simple prep plan ready.

Can I find bundles and gift ideas for imaginative play toys on Wowcher UK?

Definitely. Look for bundles that combine dress-up costumes with play kitchens, or combine puppets with storytelling sets for immersive gift packages. Great options include gift ideas for birthdays and holidays, featuring early learning toys and creative toys that support cognitive development in a playful, engaging way.
Search terms like imaginative play ideas, pretend play sets, doctors kit for kids, and dress up trunk gifts help you discover hidden deals and seasonal offers across educational toys and toddler toys.

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